We are in the midst of an animated GIF renaissance. What was once a relic of the Web 1. More compelling than a static photo and more immediate than Web video, the animated GIF correctly pronounced with a soft g is a uniquely digital mode of conveying ideas and emotion. Like the Twitter hashtag, which has transitioned from a functional way of sorting content to its own part of speech, the animated GIF has gone from a simple file type to its own mode of expression.
See, that’s what the app is perfect for.
animated gif | Tumblr
Recently an interesting art project came to my attention, the Design in Motion Festival. For 24 hours on November 7th of this year all 80 digital screens in the Amsterdam Train Station will be running curated short videos, all under 60 seconds, and all in portrait mode and with no sound. The organizers specify lengths of 10,20,30,40, 50 or 60 seconds which I am sure is just to make editing simpler,. It is a great idea, turning a large train station with a lot of large monitors into a motion art gallery. Making all the work be under 60 seconds makes it a kind of gif festival. So the characteristics of a looped gif can be appreciated by a viewer.
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